This past weekend Super Color Digital dug into rock ‘n’ roll history by providing a visual story to the 50th anniversary of the Monterey International Pop Festival. The festival dates back to 1967 where iconic artists such as Jimi Hendrix, The Who, and the Grateful Dead lit up the stage for one weekend.
Super Color Digital was tasked with telling the story of the original festival inside a pop-up museum designed exclusively for the festival. Utilizing front-lit vinyl banners with pole pocket fixtures, film applied to acrylic, and outdoor wallpaper, our visual solutions covered the entirety of the museum walls through the high-resolution reproductions of original festival posters, photos of the artists, and from the storied performances. Our banners also helped share the history of the economic, cultural, and musical impact of the original Monterey International Pop Festival.
The combination of historical visuals and artifacts gave festival-goers the opportunity to experience and connect with the original Monterey International Pop Festival. In the end, the festival was a major success, and artists such as Leon Bridges, Norah Jones, and Jack Johnson were major influences. The mixture of beautiful weather and music merged to create a fantastic setting for Super Color Digital to display our work!
