Blog

Today we are going to discuss the psychology of color. Color psychology is the study of colors in relation to human behavior. We can use this information to determine how color affects our day to day decisions, including the items we buy.  Color plays a critical role...

The evolution of retail continues. Retail shopper behaviors are changing faster than ever before. Consumers expect more out of their shopping experiences. They want more transparency, interaction, and authenticity from brands and retailers. Below are a few key changes that we’ve noticed about the shopping...

As the Summer begins so does the Pageant of the Masters. The Pageant of the Masters is an annual event held by the Festival of Arts in Laguna Beach California.  The first Festival of Arts was produced in 1932, and the first presentation of the Pageant was done in 1933. Since then, the two events have been held each summer.  At Super Color Digital we are huge fans of art and culture, so naturally, we were honored to create some visuals for the entryway to the pageant itself.  The event is known for its tableaux vivants or "living pictures"...

Having great storefront window displays are the best way to stick out from the crowd, but how can you accomplish this? Just throwing a mannequin with a seasonal outfit in your window is an older idea, but we as the modern shopper have evolved. One of...

What inspires you? What keeps you going? How do you find your spark when it burns out? Inspiration can be different for everyone but really, it’s a deep-rooted desire and passion to create and accomplish something. There are plenty of sources to draw inspiration from and...

Recently Super Color Digital had the privilege of creating some visuals for two of America’s greatest pastimes, Baseball and Rock and Roll! We were asked to help the Grammy- Awarding winning band, Metallica dress up their gear for the 7th annual Metallica Night at Oracle...