graphics Tag

Providing sustainable visual solutions is one of the core values of Super Color Digital. We believe in working responsibly and strive for the best social and environmental standards in the industry. The environmental impact of printing isn’t just about paper and ink. There are many...

Today we are going to discuss the psychology of color. Color psychology is the study of colors in relation to human behavior. We can use this information to determine how color affects our day to day decisions, including the items we buy.  Color plays a critical role...

The evolution of retail continues. Retail shopper behaviors are changing faster than ever before. Consumers expect more out of their shopping experiences. They want more transparency, interaction, and authenticity from brands and retailers. Below are a few key changes that we’ve noticed about the shopping...

As the Summer begins so does the Pageant of the Masters. The Pageant of the Masters is an annual event held by the Festival of Arts in Laguna Beach California.  The first Festival of Arts was produced in 1932, and the first presentation of the Pageant was done in 1933. Since then, the two events have been held each summer.  At Super Color Digital we are huge fans of art and culture, so naturally, we were honored to create some visuals for the entryway to the pageant itself.  The event is known for its tableaux vivants or "living pictures"...

Fabric frames and fabric graphics are one of the most commonly utilized visual solutions in the industry, but have you ever considered using fabric as an experiential element? Experiential solutions are about creating immersive visual experiences with eye-opening and engaging visuals. Super Color Digital has...

Las Vegas continues to reign as the number one event and trade show destination in the U.S. With several large shows on the horizon, including the National Hardware Show, Licensing Expo, and MAGIC Show, it makes sense to have event and trade show partners with experience and success. Super Color Digital’s Las Vegas print facility is located less than 10 miles away from Las Vegas’s most popular venues. Having a grand format provider in near...

At Super Color Digital, we are always growing and expanding our resources and capabilities. We strive to be industry leaders and are constantly searching for newest and best technologies and capabilities. As our facility in Irvine, California, continues to grow, so do our facilities in San Francisco, Las Vegas, and Dallas. San Francisco is...

While most people certainly think of The NAMM Show as a gathering of musical professionals it is also a visual feast of creative advertisements for new products, up and coming artists and new technologies driving the industry forward.   NAMM is hands down the biggest...

There are all types of large format visual solutions available today, but only adhesive graphics can give you coverage from the ground up. Think about high profile companies like Google and Facebook, they both have stunning and visually engaging offices that creatively utilize wall, window, and floor graphics. This is also true with just about any other...