Experiential Design

Lights // Color // Experience

What is experiential design?

When preparing the unexpected, thinking holistically and creatively is what sets your brand apart. It’s about taking the “typical” and stretching it to create the ultimate visual experience. At Super Color Digital, we have the knowledge and experience to utilize color, light in motion, dimensional structures, and more to keep your brand as a growing industry innovator. When it comes to visual engagement, think about three significant areas: light, color, and experience.

Element of Lights

Adequate lighting can capture our attention. This can be telling an engaging story, creating a mood, interacting experientially, and more. Each day, we receive our daily dose of information through our sense of sight. Sometimes the best solution isn’t new but rather a combination of new with an existing vision or strategy. Adding lighting to traditional displays can provide consumers with a more engaging experience.

Element of Color

The key to choosing the right color for you is to know your audience, know your industry, project your personality, and stand out. Color is subjective, which means that each color is in the eye of the beholder, not in the color itself. Depending on which color you choose, each customer will have a different opinion and reaction. This is what makes branding fun and exciting.

Element of Experience

Experiential design and events are the newest kid on the block, and they are here to stay…. for a good reason! Experiential design was created as a way for us to interact with space, or to put it simply, creating the ultimate experience. A key component of experiential design is an innovation of the senses, especially sight and touch. It’s about thinking outside the box and combining practical functions to create a unique, genuinely eye-catching experience.