best practices Tag

As October comes to a close, many companies are preparing for a busy shopping season. This means that many industries are revamping their large format visual solutions for the holiday season. There are practically endless options when it comes to deciding what visual elements to use for your holiday campaigns. That said, we've created a...

At Super Color Digital we like to consider ourselves more than just a large format print shop. We like to think of ourselves as branding partners. Our goal is to provide visual solutions that reflect the ideals of your company while simultaneously improving visibility and...

Providing sustainable visual solutions is one of the core values of Super Color Digital. We believe in working responsibly and strive for the best social and environmental standards in the industry. The environmental impact of printing isn’t just about paper and ink. There are many...

It was a pleasure to work with Economy Honda of Chattanooga, which is part of Sonic Automotive, a favorite partner of ours to work with.  From furniture to the fixtures, everything is well thought out and cohesive, making our job of providing graphics much easier. Below...

Whether you are a trade show veteran or a newbie, mistakes can happen to anyone. However, some mistakes are considerably worse than others. Today we will cover some of the biggest and most common event and trade show mistakes.   Not setting goals: It might surprise...

Today we are going to discuss the psychology of color. Color psychology is the study of colors in relation to human behavior. We can use this information to determine how color affects our day to day decisions, including the items we buy.  Color plays a critical role...

Having great storefront window displays are the best way to stick out from the crowd, but how can you accomplish this? Just throwing a mannequin with a seasonal outfit in your window is an older idea, but we as the modern shopper have evolved. One of...

What inspires you? What keeps you going? How do you find your spark when it burns out? Inspiration can be different for everyone but really, it’s a deep-rooted desire and passion to create and accomplish something. There are plenty of sources to draw inspiration from and...