Color Tag

Today we are going to discuss the psychology of color. Color psychology is the study of colors in relation to human behavior. We can use this information to determine how color affects our day to day decisions, including the items we buy.  Color plays a critical role...

As the Summer begins so does the Pageant of the Masters. The Pageant of the Masters is an annual event held by the Festival of Arts in Laguna Beach California.  The first Festival of Arts was produced in 1932, and the first presentation of the Pageant was done in 1933. Since then, the two events have been held each summer.  At Super Color Digital we are huge fans of art and culture, so naturally, we were honored to create some visuals for the entryway to the pageant itself.  The event is known for its tableaux vivants or "living pictures"...

Having great storefront window displays are the best way to stick out from the crowd, but how can you accomplish this? Just throwing a mannequin with a seasonal outfit in your window is an older idea, but we as the modern shopper have evolved. One of...

What inspires you? What keeps you going? How do you find your spark when it burns out? Inspiration can be different for everyone but really, it’s a deep-rooted desire and passion to create and accomplish something. There are plenty of sources to draw inspiration from and...

Recently Super Color Digital had the privilege of creating some visuals for two of America’s greatest pastimes, Baseball and Rock and Roll! We were asked to help the Grammy- Awarding winning band, Metallica dress up their gear for the 7th annual Metallica Night at Oracle...

They say a picture is worth a thousand words. This sentiment rings true to most people because powerful images can convey a complex idea with just one single picture. Super Color Digital prints and produces thousands of powerful images on many different substrates every year...

G7® is Idealliance’s global industry-leading set of specifications for achieving visual similarity across all print processes. The application of this method enables printers to reproduce a similar visual appearance across all printing types and substrates. G7® Master certification means that Super Color Digital are masters in...