Color Tag

It’s hard to believe that 20 years ago Pantone announced that Cerulean Blue was the color of the year in 2000. In the coming year, a different shade of blue has been announced as the 2020 color of the year. This color is Classic Blue.  Interestingly, Cerulean Blue is similar to the color of the sky at the beginning of the day. In contrast, Classic Blue resembles the color of the sky at the end of the day; it’s as if the day is done and we are looking to the future.  Color specialist Leatrice Eiseman is recently quoted saying: “When we look at the world around us, we know that we’re living with a lot of unrest, where...

Today we are going to discuss the psychology of color. Color psychology is the study of colors in relation to human behavior. We can use this information to determine how color affects our day to day decisions, including the items we buy.  Color plays a critical role...

As the Summer begins so does the Pageant of the Masters. The Pageant of the Masters is an annual event held by the Festival of Arts in Laguna Beach California.  The first Festival of Arts was produced in 1932, and the first presentation of the Pageant was done in 1933. Since then, the two events have been held each summer.  At Super Color Digital we are huge fans of art and culture, so naturally, we were honored to create some visuals for the entryway to the pageant itself.  The event is known for its tableaux vivants or "living pictures"...

Having great storefront window displays are the best way to stick out from the crowd, but how can you accomplish this? Just throwing a mannequin with a seasonal outfit in your window is an older idea, but we as the modern shopper have evolved. One of...

What inspires you? What keeps you going? How do you find your spark when it burns out? Inspiration can be different for everyone but really, it’s a deep-rooted desire and passion to create and accomplish something. There are plenty of sources to draw inspiration from and...

Recently Super Color Digital had the privilege of creating some visuals for two of America’s greatest pastimes, Baseball and Rock and Roll! We were asked to help the Grammy- Awarding winning band, Metallica dress up their gear for the 7th annual Metallica Night at Oracle...

They say a picture is worth a thousand words. This sentiment rings true to most people because powerful images can convey a complex idea with just one single picture. Super Color Digital prints and produces thousands of powerful images on many different substrates every year...