Innovation Tag

As October comes to a close, many companies are preparing for a busy shopping season. This means that many industries are revamping their large format visual solutions for the holiday season. There are practically endless options when it comes to deciding what visual elements to use for your holiday campaigns. That said, we've created a...

Today we continue our 10 Weeks of Experience series with Custom Product Fixtures. At Super Color Digital, our in-house fabrication department is able to weld, cut, route, and assemble many different materials to create cutting-edge custom product fixtures for today’s most recognized brands.  Our custom product...

Providing sustainable visual solutions is one of the core values of Super Color Digital. We believe in working responsibly and strive for the best social and environmental standards in the industry. The environmental impact of printing isn’t just about paper and ink. There are many...

There’s nothing worse than spending months putting together an event or an add campaign only to have the whole project fall apart during the installation or set up process. Graphics and large format visual solutions will take time to reprint/pack and ship. Graphics and large format visuals will take time to reprint/pack and ship. This is why it's always...

Today’s Super Color Digital blog topic is all about various illuminated visual solutions.   Light has a huge effect on our bodies and even our emotions. For example, on bright sunny days you may tend to feel more energized, active and productive. While on cloudy or gloomy...

We had another incredible year at GlobalShop and want to thank everyone for visiting our booth. For those who were not able to attend, we want to share our thoughts on the show and some images of our booth with you.  This year’s show saw many...

Today we are going to discuss the psychology of color. Color psychology is the study of colors in relation to human behavior. We can use this information to determine how color affects our day to day decisions, including the items we buy.  Color plays a critical role...

The evolution of retail continues. Retail shopper behaviors are changing faster than ever before. Consumers expect more out of their shopping experiences. They want more transparency, interaction, and authenticity from brands and retailers. Below are a few key changes that we’ve noticed about the shopping...

As the Summer begins so does the Pageant of the Masters. The Pageant of the Masters is an annual event held by the Festival of Arts in Laguna Beach California.  The first Festival of Arts was produced in 1932, and the first presentation of the Pageant was done in 1933. Since then, the two events have been held each summer.  At Super Color Digital we are huge fans of art and culture, so naturally, we were honored to create some visuals for the entryway to the pageant itself.  The event is known for its tableaux vivants or "living pictures"...

Having great storefront window displays are the best way to stick out from the crowd, but how can you accomplish this? Just throwing a mannequin with a seasonal outfit in your window is an older idea, but we as the modern shopper have evolved. One of...