100 Thieves: Interior Design Case Study

Earlier in the year, Super Color Digital was tasked with producing some exciting visuals for the headquarters of 100 Thieves. 100 Thieves is a new gaming lifestyle and eSports organization centered around competitive gaming, entertainment, apparel, and storytelling. Let’s recap this project with our 100 Thieves: Interior Design Case Study.

Back in November of 2017, the 100 Thieves received a multimillion-dollar investment. As a result, the company was able to expand into a full-fledged eSports organization. From there, the group gained its first partnership with housing and mortgaging company Rocket Mortgage. All the while, the company proceeded to dominate the competitive gaming circuit by playing in tournaments for games like League of Legends, Fortnite Battle Royale, Apex Legends, and Counter-Strike: Global Offensive.

Go Button Productions orchestrated the interior design and determined that the concept and mission were to create a sleek and modern environment. A space where the team can meet, play, train, and continue to build their brand in the world of eSports. Firstly, we created black-out shades with the 100 Thieves logo printed on them. In addition, we produced the printed stage with faceplates, desktops, and a halo-lit color-changing Rocket Mortgage sign. Lastly, we completed frosted windows and an illuminated plex plaque with the 100 Thieves logo and mantra etched onto it.

In conclusion, it was a thrill to be able to create a space where such a young and exciting company can thrive at what they do. It’s important to remember that the right visuals can create environments that allow companies and people to thrive at what they do. Let us transform your space into something new and exciting. Contact Super Color Digital today and let us step up your game.

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