The visuals on the exterior are equally as important as the interior visuals for your museums. At Super Color Digital, we take to time to look at the whole picture and support our customers by providing them with solutions for all their visual needs. Deciding to display engaging visuals on your building’s exterior is a great way to welcome visitors to explore your museums. Here are some guidelines to keep in mind:
– Continuity
– Engagement
– Weatherability
It is key to ensure the continuity of the museum’s interior is represented on the exterior. We advocate for intriguing designs and visuals as they catch people’s eye, ultimately revealing to visitors what to expect as they enter your museum. When it comes to engagement, you should settle on a design or phrase your target audience can connect with. This design or phrase should convey the overall message of the museum without giving too much away; you want visitors to remain curious as it adds to the experience. Lastly, you’ll want to consider the effects of the outdoor elements, as this will influence the longevity of your visuals. The last thing we want is a faded and tattered banner left outside; this will not leave a good first impression on visitors. A great practice is to design with the weather elements in mind and regularly replace solutions to maintain a reputable appearance.
In the realm of large format printing, we know there are numerous partners to choose from. You should select a printing partner who understands your needs and has experience delivering effective solutions. Our creative team and wide-ranging capabilities help spark the imagination and visual ideas of museums, exhibitions, artists, and galleries across the country. Let’s work together and create memorable museum experiences.
