The Evolution of Events and Trade Shows

Today we are exploring the evolution of events and trade shows. There are many industries that benefit from exhibiting and attending trade shows and events. It’s important to have a large and grand format printing partner who understands the evolution and visual variety of events and trade shows. As a result, Super Color Digital is that ideal partner.

Back in November 2019, we continued our ongoing commitment to the annual Cisco Partnership Summit. The event is host to 2,100 partners from over 80 countries from around the globe. It was our mission to visually transform the event into a contemporary and creative branded environment.

The 2019 Cisco Summit was a bit more intimate than previous years, as a result it created some limitations regarding space. However, that didn’t stop Super Color Digital from transforming the exterior and interior of the Aria in Las Vegas.

Creating Variety…

Super Color Digital created a variety of graphics and visuals, including numerous blade banner graphics; praised as the best fitting and nicest banners the venue has ever seen. As a result, the client and the venue were very pleased with the cohesiveness of the event’s visuals. Along with the blade banners, we also designed, printed, and installed numerous custom posters, fabric prints, and dimensional graphics. As a result, the large and grand format printed graphics complemented Cisco’s event in a clean and colorful way.

In conclusion, the evolution of events and trade shows is going to continue. Events can and will change from year to year, catering to the needs of their industry. Don’t fear change, embrace it. Choose a large and format print partner who can help your brand stand out from the crowd. Contact Super Color Digital to get started on your next event and trade show.

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