Designing for Visibility

Trade show environments are crowded and fast-paced. Standing out requires more than graphics, it requires intentional design and strategic placement.

A key element of Core-Mark’s booth strategy is their signature overhead corner sign a defining feature that ensures visibility from across the exhibit hall.

While the brand continues to integrate LED elements into their space, this project reinforced the importance of combining illuminated signage with large format print to create a cohesive and commanding presence.

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A Scalable, High-Impact Solution

Super Color Digital produced and fabricated a custom overhead signage system tailored to the booth’s dimensions and brand requirements.

The solution included:

• 208 sq. ft. of large format graphics
• Custom halo-lit dimensional lettering
• SEG fabric backdrop for a seamless finish
• A fully scalable design adaptable to different booth sizes

The structure was designed to fit the booth’s footprint while maintaining a consistent and recognizable brand presence.

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Built for impact

The final installation delivered:

• Strong overhead visibility across the show floor
• A clean integration of print and illuminated elements
• A repeatable solution for future events

This project highlights how large format print, dimensional signage, and lighting work together to create meaningful brand presence.

At Super Color Digital, we don’t just produce graphics we help brands show up with clarity, scale, and confidence in the environments that matter most.