When T-Mobile set out to create a memorable keynote experience in Las Vegas, the goal was clear: design environments that would engage attendees, reinforce the brand, and create moments worth experiencing.
To bring that vision to life, Super Color Digital partnered with event producers and fabricators to transform over 600 bematrix frames into two large-scale immersive environments that combined custom graphics, specialty fabrication, and experiential design.
The project consisted of two distinct environments, each designed to deliver a unique atmosphere while maintaining a cohesive brand experience.
The first environment spanned approximately 90 feet by 45 feet and stood 16 feet high. Inspired by the energy and excitement of Formula 1 racing, the space was designed to resemble a functioning garage environment.
Using bematrix SEG framing as the foundation, the build incorporated:
The result was an immersive space that captured the look and feel of a professional racing garage while supporting the event's storytelling and guest experience.
The second environment, known as the Magenta Club, measured approximately 120 feet by 63 feet and stood 16 feet high.
Designed as a vibrant social and networking space, the Magenta Club embraced T-Mobile's signature branding while creating a high-energy atmosphere for attendees.
Super Color Digital produced:
Together, these elements transformed the venue into a visually striking environment that reflected the T-Mobile brand from every angle.
Projects of this scale require more than graphics alone. Success depends on the seamless integration of structural systems, fabrication expertise, lighting, and visual branding.
By combining the flexibility of the bematrix system with Super Color Digital's large-format printing, custom fabrication, and experiential design capabilities, the team delivered an environment that was both functional and visually impactful.
Whether you're planning a trade show exhibit, corporate event, experiential activation, or branded space, Super Color Digital combines large-format printing, custom fabrication, and SEG expertise to bring ambitious ideas to life.
Contact our team to discuss your next project and discover what's possible.
Bringing bold ideas to life through print and digital design.
