If you are in the business of retail, one element you can’t ignore if you want to succeed is signage. Many people may not know, but there are actually several different types of signs for successful environments. Today we’ll discuss some of the most popular types of signs and review some of the best practices for retail signage.
Having impactful signage can be just as important as having a well-laid-out website. Keep your message simple but be specific. Include details like product information and item locations. Don’t forget to utilize an impactful call to action.
Your customers need to be able to use these signs to obtain general sales and way-finding information. Below are a few examples of some of the most popular forms of retail signage.
Outdoor Signage:
Outdoor signage is the first and most important type of signage to think about. It will serve as the first impression for your business and should convey the experience that awaits your potential customers inside.
Make sure that all of your outdoor signage is well placed to have the best visibility. You can utilize practically any surface; windows, awnings, floor graphics, hanging signs, etc. If you really want to stand out, try incorporating faux neon signage, light-boxes, or custom product fixtures.
Way-finding Signage:
Way finding signage, also known as Informational or Directional Signage should notify customers of where to find specific store locations such as restrooms, exits, areas for merchandise returns, and more. At Super Color Digital, we have extensive knowledge when it comes to retail, automotive and corporate way-finding signage.
ADA Compliant Signage:
“ADA Signs” is sometimes misunderstood as being synonymous with braille signs. Signs with braille and raised characters are the most visible manifestation of the law. However, the sign standards in the ADA Accessibility Guidelines require more than just braille and raised characters on some signs. In general, almost every sign that would be considered an “architectural” sign must comply with one or another of the ADA Guidelines. Therefore, if a sign identifies a permanent room or space of a facility (including exits), directs or informs about functional spaces of the facility, it must comply.
Persuasive Signage:
Persuasive signage are signs that can influence consumer behavior through convincing language or attractive imagery. Therefore, these signs can advertise a specific product or promotion. Persuasive signs or displays can also, to a large extent, influence customer flow and improve interactivity with otherwise unnoticed products. Our fabrication department can create endless options to help your message stand out.
In conclusion, make sure you partner with a large format visual solutions expert that knows how to present cohesive and consistent signage to represent your brand. From outdoor, wayfinding, and ADA-compliant signs, Super Color Digital has the signage solutions you’re looking for.
